The Farmers Club

The “Club Notes” for Friday, the 5th of April, 2024.

By Dwain Duxson

Forcing people hands

I read that Amazon, the worldwide marketplace behemoth, has ditched an in-store cashier-less system. The one they touted as the new way to shop. You can read part of the article below. Apparently, if some consumers saw this technology in a store, people would turn around without even entering. There's a lesson here. You can't force people to use your technology, or you can't assume they are going to buy your product or service. Personally, I would rather use traditional checkout than the self-serving ones at the Supermarket. We have seen it with alot of Ag Tech over the years where they build technology, raise a heap of money and assume Farmers want to use it only to find out they don't, and they go broke. Many don't understand that a Farmer will only adopt something if it's going to solve a problem and make something better. Hugely successful technologies like Precision Cropping have been 30 years in the making and are still only 50 to 60 per cent adopted worldwide. We've written about it below, how Farming is a series of ongoing trials and selling to Farmers is like a trial; you never know what's going is oging to sell or not. How accepting are you of new technology, and does it have to be proven before you will adopt it? Reply to [email protected]

Having trouble signing up?

I have had 2 people with issues signing up for a subscription. If any of you have had an issue give me a call or text on 0427 011 900 or email to [email protected], and I will help you out.

Subscribers can see the rest of the newsletter below. If you are not subscribed, please do so below. There is a free 30-day trial. Thank you, Dwain Duxson

Subscribe to Premium to read the rest.