The Farmers Club Newsletter (1)

The “Club Notes” for Wednesday, the 6th of December 2023

By Dwain Duxson

If you can, please get your family, friends and colleagues to sign up. See the website link here.

Real-life lessons from an old fella

The first image below is some really good, sorta old fashion life lessons. Take a read first. Here are some of my replies. 2) Yes, a firm handshake is the go, and combined with 3) a short, sharp look in the eye means you are giving all of yourself to the one person for at least a second or two. I just have trouble remembering names. 5) is super important, yes. 7) steer clear of the people that want to poo poo everything you do. 13) is a bit like my Farming mate, who I mentioned yesterday, where a fellow Farmer broke a handshake agreement without any consultation. 16) this one is easy. I prefer taking the back roads anyway. You see so much more. 18) I am getting to learn this as I get older. Pick one yourself, make a comment and send it through. Reply to [email protected]

The rise of the Farm uniform

For the last 12 years, with my Farm Tender job, I have pretty much always worked from home. Whilst living in the big town for a bit I tried a co-working space, but I didn't really like it and returned home. Every day I work at home, I don't really see any people, live that is, but I always wear my uniform. It sort of means I am at my desk and into it. What I have been noticing over time is that more and more Farmers have been dressing in a uniform. By that, I mean they have their Farm logo or Farm name on their shirt, and everyone within the Farm team is wearing the same thing, day in and day out. It's a good sign that you really care about what you do, and that's important. It's also about marketing; as Farmers, we don't place a great emphasis on marketing when we should. Do you have a Farm uniform? Reply to [email protected]

Chris Howie's Report

I love the way Chris Howie writes. It's so relatable. See his latest column for Beef and Sheep Central at the bottom of the page. What I mean by relatable is that he knows his audience, and he has been in their shoes, so he talks the same language. His audience is Livestock Farmers and Livestock Agents. He doesn't mind calling a few things out and makes a few predictions here and there. It gets us thinking for ourselves. I think that's something important to do when writing in the Ag space: give people some suggestions but only enough, so they have to go away and put the pieces together themselves. Chris will be speaking at our FarmTender2024 - Entrepreneurs in Farming event on March the 1st 2024. He will give us a rundown on where the Livestock market opportunities are and an explanation of why things have happened the way they have. It will be an interview not to be missed. Reply to [email protected]

Emotional flow chart

Chris also attached the emotional Flow Chart (see below in a separate image) to his article. I find it fascinating as it's pretty much how it works in the Livestock industry and most other commodities, for that matter. At the moment, we are at the hope and leading into the optimism stage. I don't think anyone is getting excited just yet, but perhaps we might get to that stage in the new year. I'd rather call the greed area complacency. We tend to slacken off when things are good and just think that the peak is the new normal, and we found out at the last peak that, no, it wasn't the new normal. On the way down, all those words apply. Panic, blame, fear, anxiety, desperation, denial, until we got to capitulation and depression, and then the cycle starts all over again. It's human nature at work. I'd argue that there is opportunity all the way along the cycle, but more so at the bottom and on the way up. Have you got confidence that the Livestock prices are going to keep on improving?  Reply to [email protected]

End of message.

Dwain Duxson
0427 011 900

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