No 407 - Friday's Club Notes

The “Club Notes” for Friday, the 10th of January, 2025.

By Dwain Duxson - An Ag Enthusiast

Before the Lamb ads…..

We gloat about the Lamb ads that come around this time of year, and rightly so. Even the harshest critics would have to say they have given Lamb some front-of-mind space when it comes to mealtime in the house. I'd say we haven't made the same inroads on the restaurant's menus yet and have limited exposure in the fast food juggernaut apart from kebabs. It got me thinking about what iconic marketing programs have changed an industry. The first thing that came to mind was the beer ads that Carlton United Breweries put out over the years through their brands Melbourne Bitter, VB and Carlton Draught. They were iconic and many of you would remember them. I have thrown 9 of them in our "Other Ag Stuff" section below for our paid-up members. Here is my favourite. The message I got from this series of ads depicted that Australians worked hard, and after a hard day's work, you built up a thirst, and the reward was a beer or 5. I believe these ads were so powerful that they set the culture for having a beer after work, or they gave us permission to. They were brilliant and influential. They also depicted how social we were back then. Another theme that emerged from these ads was how Agriculture and the bush played a big part in everyone's lives back then. Enjoy watching; they will bring back some memories. Do you like the latest Lamb ad?  Reply to [email protected] or 0427 011 900

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Until 3 pm today to enter - If you’re not signed up as a paid member, do so today before 3 pm today, and you will go into the draw to win 2 × 6 months free subscription (2 draws) to this newsletter (Remember, 30 days free if you don’t win) between now and 3 pm Friday the 10th of January 2025. They will go into a mini-draw. Eg, if 20 people sign up in that time, 20 will go into the draw for the 2 x 6-month subscriptions. The odds of winning are short. The 2nd draw will be for all current subscribers (minus the ones above) for a 2 × 6-month subscription (2 draws) that they can give to someone (family member or friend) you think might be interested in receiving the newsletter. Drawn 3 pm Friday the 10th of January 2025.

What’s in the paid section today:

Story 2 - This one is big - Do we have a new anti-renewable worrier……

Story 3 - With this attitude. Could this be Farming’s new era?…..

Number of articles and images - 72 news and info snippets for the discerning Agricultural community. We have decided to scrap our funnies….. No only joking, haha. We have 24 in this edition, including 9 “Just Saying” words of wisdom quotes.

Number of Farmer replies - 2 stories like our Wacky Jack one yesterday.

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